How is your business helping to solve the health, social, or economic challenges created by COVID19?
Radio Pitaara is running a thematic campaign “M-I-L kar ladengey – Corona se”. The tonality of the campaign is call-to-action driven, with easy comprehension of messaging. The letters of M I L KAR has been purposely spread out and circled, to highlight Social distancing which is the most effective means of containment of the spread.Detailed link of this can be found here- https://www.linkedin.com/pulse/radio-pitaara-proposes-do-thematic-campaign-m-i-l-kar-radio-pitaara/?published=t
Does your business contribute most to recovery, response, or resilience?
Response - we're responding directly to issues caused or exacerbated by the COVID-19 outbreak.
What is the stage of your product development?
I have a market ready product/service. I have sold to customers.
What strengths does your team bring? Include skills and personal experience with the problem.
We understand Content from our audiences perspective. The non- internet audience is usually left behind in many reach out communication. Our strength lies in the creation of Impact based communication that resonates well with our audiences. The letters of M I L KAR has been purposely spread out and circled, to highlight Social distancing which is the most effective means of containment of the spread.Through easy to comprehend, representations are done as Corona related content into two broad phases - Key Content Bucket ( More will added) - Current PhaseSocial Distancingdo’s and don’t's Myths around COVID-19How corona spreadsHow to protect your self - Infection Control and PreventionWhat is quarantine ? Right method of quarantine Early investigation protocolWhen to contact the doctor Mental health issues due to lockdownWhat other engagements during Lockdown like reading the kind of books, cooking, etc.Exercises- Yoga methods etcInfluencing the Rural influencers like - Mukhiya, Sarpanch teachers, Health workers etc Technical Guideline - Prepardeness, guidance, clinical care etcLatest Update and situation reportQ & A / TestimonialKey Content Bucket ( More will added) - Next PhaseJob opportunities in rural areasMarket/ Business Opportunities Sector specific content Risk communication and community engagementpreventing and addressing social stigma Getting ready for normalcy- post corona
What countries do you operate in?
India
Is your company headquartered in a US "Opportunity Zone"?
No
