How is your business helping to solve the health, social, or economic challenges created by COVID19?
We are supporting around 200 rural artisan families who have been left without any livelihood due to COVID19 nation wide lockdown. The support is generated through THOA's contribution and a special fundraising campaign
Does your business contribute most to recovery, response, or resilience?
Recovery - we're positioned to support in the recovery of those directly affected.,Response - we're responding directly to issues caused or exacerbated by the COVID-19 outbreak.
What is the stage of your product development?
I have a market ready product/service. I have sold to customers.
What strengths does your team bring? Include skills and personal experience with the problem.
ShineelFounder & CEOShineel is the life force of THOA. She is the creative strategist and the passionate entrepreneur leading THOA to its vision. Leads the demand side of business with product, branding, marketing and customer experienceShineel is an MBA and a Finance graduate from NMIMS, Mumbaiand was leading CXO leadership transformation for the Arvind Group. Shineel was earlier leading her brand 'SHINEEL' catering to royal families with customized handmade products. While scouting to make a few packaging bottles for her product, she ended up meeting an artisan family and realized how little were the artisans paid for the amazing work they do. In most cases, the whole family put together will barely make enough to feed themselves. She decided to taket his up, to get the right value for their work and share it with them. The entire range is designed, the artisans are upskilled and the brand is worked on deeply to command a premium in the market. Varun AroraVarun known for his dynamism and methodical style of working leads the supply side of the business with operations, logistics and finance.Varun has 8+ years of award winning experience with companies like British Council, TATA Group and Mahindra’s in strategic rolesHe is an Engineer (IT) and a MBA from Welingkar’s, Mumbai.Varun has lead big projects and teams in operations heavy roles. He was also Head- CSR for social projects.
What countries do you operate in?
We have our supply chain based out primarily in India. From a demand side, we have customers across five 4 continents ( North America, Europe, Australia and Asia. We ship worldwide
Is your company headquartered in a US "Opportunity Zone"?
No
